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Mobile Matters

At the AdSquare Audiences In Motion event I got the chance to lend my perspective on the importance of deterministic matching and the growing importance of the mobile ID for its persistency as a match key. Now, I know the cookies tied to emails are solid deterministic match, we’ve entered into a real-time mobile marketing world where it’s all about immediacy as well as accuracy.

I shot this interview when I was still serving as GM/SVP at V12 Data.