Digital – Diverge Digital Media

https://divergedigitalmedia.com/wp-content/uploads/2018/05/fabian-irsara-92113-1024x683.jpg 1024 683 ken@divergedigitalmedia.com ken@divergedigitalmedia.com https://secure.gravatar.com/avatar/012f45c78739e40a6985b5ee2b3ac7b7?s=96&d=mm&r=g May 5, 2018 May 5, 2018

Moving Beyond the Perishable Proxy

ken@divergedigitalmedia.com

May 5, 2018

AdMonsters Keynote Ken Zachmann

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Let’s Stop Targeting “Soccer Moms”

ken@divergedigitalmedia.com

May 30, 2017

It wasn’t all that long ago when targeting pre-baked or profiled personas was the height of sophistication for most data-driven marketers. On-boarded catalog cooperatives powered what was promised to be…