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“No” is Where Real Conversations Often Start

Let’s face it, we’ve all been there. Whether it be in sales, at the office, or even on a date, often times, we’d rather lie and say, “yes” to keep…

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Mobile Matters

At the AdSquare Audiences In Motion event I got the chance to lend my perspective on the importance of deterministic matching and the growing importance of the mobile ID for…

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