Digital – Diverge Digital Media

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Moving Beyond the Perishable Proxy

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May 5, 2018

AdMonsters Keynote Ken Zachmann

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Let’s Stop Targeting “Soccer Moms”

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May 30, 2017

It wasn’t all that long ago when targeting pre-baked or profiled personas was the height of sophistication for most data-driven marketers. On-boarded catalog cooperatives powered what was promised to be…